In this episode, Doug DuVall of Motif Media and Eric Wing of Darby Digital unpack the friction points around referrals, managing client expectations, and the limitations of service-based work. They discuss the strategic benefits of productizing creative services—framing them as defined offerings to increase clarity, value, and market differentiation.
Douglas DuVall, Co-Founder and Producer at Motif Media, brings 15 years of professional videography and editing experience. A Fitchburg State graduate with a degree in film production, Doug aims to create visually stunning, results-driven videos for brands of all sizes. Outside the edit suite, he spends time with his son, wife, and black lab, renovates his family home, and occasionally plays golf.
Eric is the owner of Darby Digital, a Cambridge-based technology company specializing in web development and marketing since 2008. With over a decade of experience, Eric helps businesses scale through strategic digital solutions. When he’s not working, you’ll find him cycling or climbing mountains.