Episode 20 Now Streaming

In this episode, Doug DuVall of Motif Media and Eric Wing of Darby Digital unpack the friction points around referrals, managing client expectations, and the limitations of service-based work. They discuss the strategic benefits of productizing creative services—framing them as defined offerings to increase clarity, value, and market differentiation.

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EPISODES

Presenting yourself as a creative product vs. creative service
Presenting yourself as a creative product vs. creative service
Doug and Eric tackle the challenges of client dynamics and explore how packaging creativity as a product can boost value.
What puts the PRO in Creative Professional
What puts the PRO in Creative Professional
What separates the pros from the amateurs in creative work? Doug and Eric dive into what defines a true professional.
Managing Creatives & Elevating The Brand with Erik DiMauro
Managing Creatives & Elevating The Brand with Erik DiMauro
Co-hosts Doug and Eric dive into Erik DiMauro’s journey as a creative director and freelance designer.
Too Close to Clients? Drawing Boundaries for Creative Professionals
Too Close to Clients? Drawing Boundaries for Creative Professionals
Co-hosts Doug and Eric dive into the art of managing client relationships—how to build trust without overstepping.
Breaking Down Our Creative Process and How We Push Projects Forward
Breaking Down Our Creative Process and How We Push Projects Forward
In this episode, Doug of Motif Media and Eric of Darby Digital explore creative workflows across web, video, and marketing.
Balancing Your Creative Team with Employees and Freelancers
Balancing Your Creative Team with Employees and Freelancers
In this episode, Doug and Eric discuss how to work with subcontractors in creative industries.

EPISODES

ABOUT THE HOSTS

Doug DuVall

Douglas DuVall, Co-Founder and Producer at Motif Media, brings 15 years of professional videography and editing experience. A Fitchburg State graduate with a degree in film production, Doug aims to create visually stunning, results-driven videos for brands of all sizes. Outside the edit suite, he spends time with his son, wife, and black lab, renovates his family home, and occasionally plays golf.

Eric Wing

Eric is the owner of Darby Digital, a Cambridge-based technology company specializing in web development and marketing since 2008. With over a decade of experience, Eric helps businesses scale through strategic digital solutions. When he’s not working, you’ll find him cycling or climbing mountains.